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iCoil vs Steamroller

iCoil mattress technology is a mind blowing new concept in mattress design. Here's what I mean.

I'm sure, by now, that we've all seen a number of memory foam mattress ads.

One shows an egg being thrown, by a major league pitcher, right into a memory foam mattress and not breaking.

My favorite one is the 30 ton steamroller running over the mattress and flattening it to a pancake.

What was it that most impressed you about that ad? To me, it was seeing the mattress recover back to it's original size and shape after being flattened to pancake size.

Foam, even memory foam, seems like it would have it's limits, right?

The other thing that the ad illustrates is the slow recovery feature of memory foam because as you watch, the foam returns to it's original size slowly, not instantly. This is a feature of memory foam that's drilled home to you each time you see the picture of a hand above a hand print that's still in the memory foam. The hand print is still there for a certain amount of time before recovering back to it's original shape.

You would expect that if two mattresses, one with coils and one with memory foam, were laid side by side and run over by a steam roller, the memory foam mattress would recover and the coil mattress would be flattened for good and never recover.

Smashing a mattress with iCoil technology inside is quite different than you'd expect.

ICoil instantly returns to it's exact original shape and size.

With instant recovery, you don't wait for your mattress to "catch up" to your movements at night when you turn over. Memory foam, with all it's features, is based on slow recovery and that means that you might roll back into a hole you created when you turned over because your mattress hasn't recovered yet.

With instant recovery, your body is met by the mattress at each contour and curve, as you move. It moves with you to give you instant support in all the places you need it.

I've heard that mattresses containing iCoil inside are not only able to be flattened and recover but are able to be folded, rolled, and put into a box so you can easily roll them into your home like a piece of luggage.

If I were a betting man, I would have lost a lot of money on that one. What's that? A coil mattress that you can fold up and roll and place into a box that can be rolled home?

I would have probably even have given odds.

If you'd like more information on the iCoil instant recuperation and how it will give you the support you need to relieve back, neck and leg pain, you can watch the steamroller video for yourself.

posted by allzq @ 10:11 PM